25th International Marketing Trends Conference (IMTC) in Berlin
Sonja Bidmon25th International Marketing Trends Conference (IMTC) in Berlin
The 25th International Marketing Trends Conference took place at ESCP Business School Berlin from January 16 to 17, 2026. This year’s conference, marking the 25th-anniversary, was held under the theme “Marketing and Chaos: Restoring Clarity, Trust, and Meaning in Turbulent Times.” The Research Group Marketing and International Management at the newly founded Department of Management was represented by Sonja Bidmon.
