Customer Data Isn’t Always an Asset: Lessons from the Marriott Data Breach
As data analytics have improved, the massive amounts of data that companies acquire from their customers has only gained in economic value. In the corporate world of today, this data can be a real asset for companies. However, as today’s news, that the records of over 500 million guests of Marriott International’s Starwood division hotels were involved in a data breach, makes clear, corporate thinking about the value of customer data needs to be reevaluated.
