How “Fresh” is That Privacy Statement?
One of the best practices we advocate and measure in our Online
Trust Audit is that privacy statements should have a date stamp
visible at the top of the page. This is an issue of transparency and lets
readers know when the statement was last updated. Combined with another
advocated best practice – access to prior versions of the privacy statement,
which unfortunately is offered by only 3% of sites – readers get a sense of
