Creating and Capturing Value through Crowdsourcing
Book edited by Allan Afuah, Christopher L. Tucci, and Gianluigi Viscusi: “Examples of the value that can be created and captured through crowdsourcing go back to at least 1714 when the UK used crowdsourcing to solve the Longitude Problem, obtaining a solution that would enable the UK to become the dominant maritime force of its time. Today, Wikipedia uses crowds to provide entries for the world’s largest and free encyclopedia.
