A Behavioral Economics Approach to Digitalisation
Paper by Dirk Beerbaum and Julia M. Puaschunder: “A growing body of academic research in the field of behavioural economics, political science and psychology demonstrate how an invisible hand can nudge people’s decisions towards a preferred option. Contrary to the assumptions of the neoclassical economics, supporters of nudging argue that people have problems coping with a complex world, because of their limited knowledge and their restricted rationality.
