Digital Nudging: Altering User Behavior in Digital Environments
Tobias Mirsch,Christiane Lehrer, and Reinhard Jung in Wirtschaftsinformatik: “Individuals make increasingly more decisions on screens, such as those on websites or mobile apps. However, the nature of screens and the vast amount of information available online make individuals particularly prone to deficient decisions. Digital nudging is an approach based on insights from behavioral economics that applies user interface (UI) design elements to affect the choices of users in digital environments.
