Media Release: The Australian Ad Observatory uncovering the hidden world of targeted advertising
The Australian Ad Observatory project conducted at the ARC Centre of Excellence for Automated Decision-Making and Society (ADM+S) is working to understand the hidden world of advertising by asking volunteers to donate their Facebook ads.
Professor Daniel Angus, one of the Chief Investigators on the project, says the problem with online advertising is that it is hidden from public view, and so it may break the rules that have been put in place to prevent consumer harm, without being noticed.
