Newsletters, podcasts and slow media: successful news media strategies to engage audiences in the attention economy
By Urbano Reviglio and Danielle Borges
The digital transformation provoked a disruptive effect on the media sector, particularly due to the decrease in advertising revenues. At the same time, it enabled the diversification of media revenue models, including strategies for audience engagement and distribution, opening the possibility for local media providers to create innovative responses to tackle the challenges posed by digitalisation.
