2.1. Small money, big impact? – Micropayments in journalism
Journalism has changed fundamentally with digitalization. In part in its content, in its formats, and also and perhaps especially in its infrastructure and the way in which it is financed. Traditional subscription models of daily or weekly newspapers, for example, have fallen behind, and the secure pillar of income from advertising has also crumbled. Although digital equivalents have emerged, they are far from being able to fully replace the old ones. Completely different business models are needed – and these have developed and continue to develop.
