“Pay or Okay” model is illegal. What is the next step?
“Pay or Okay” is a consent model that acts as a legal basis for data collection. Users choose between a paid option that keeps their data private or a free option that allows Meta to collect extensive data. Following their decision to switch to this model in November 2023, several European data protection authorities asked about the legality of the model to the European Data Protection Board (EDPB) and a concrete response was highly expected. The EDPB published its anticipated opinion on April 17, 2024.
