‘Good Nudge Lullaby’: Choice Architecture and Default Bias Reinforcement
Thomas De Haan and Jona Linde in The Economic Journal: “Because people disproportionally follow defaults, both libertarian paternalists and marketers try to present options they want to promote as the default. However, setting certain defaults and thereby influencing current decisions, may also affect choices in later, similar decisions. In this paper we explore experimentally whether the default bias can be reinforced by providing good defaults.
