Katrin LingenhelOn Wednesday, 7 October 2026, John Maxa, Key Account Manager at go-e GmbH, was a guest speaker on the International Marketing course. At the Feldkirchen-based company, Maxa is responsible for market development and sales in Southern Europe (Italy, Spain, Greece, Portugal).
Under the title “go-e Goes Italy: Market Expansion and the Challenges of Internationalisation”, the students gained valuable insights into the challenges and opportunities involved in entering international markets. This enabled them to link theoretical concepts to real-world practice and to clarify upcoming questions.
Der Beitrag Guest lecture in the LV International Marketing: go-e GmbH erschien zuerst auf University of Klagenfurt.