Strengthening ASEAN Cooperation Against Online Scams

On 11 September 2025, Safer Internet Lab was invited to the online workshop titled “International Approaches to Digital Services and Digital Platform Regulation.” The event was organized by the Electronic Transactions Development Agency (ETDA) of Thailand and brought together government officials from ETDA and other relevant Thailand government agencies.The workshop gathered policymakers and international experts to exchange insights, share best practices, and support the development of ASEAN-level guidelines that promote consumer protection, fair competition, and responsible innovation.Representing Safer Internet Lab, Adinova Fauri spoke during the second session, titled “Combatting Online Fraud and Scams.” He shared research findings on online fraud and scam trends across the Asia Pacific, along with strategies to address them. These strategies included regulatory mechanisms, platform obligations, and international cooperation to protect the public.In his presentation, Adinova shared that the Asia Pacific was the most cyber-attacked region in 2022, accounting for 31 percent of global cyberattacks. He then compared regulatory measures across countries in the region, noting several variations. All countries have enacted consumer protection laws to ensure fair trade and safeguard the public against deceptive transactions. Additionally, data-sharing mechanisms between government bodies, public-private partnerships, and public scam awareness campaigns were found to be evident in every country.However, several other key pillars (personal data protection laws, designated anti-scam centers, and asset tracing frameworks for illicit funds) remain fragmented across countries. He also pointed out that there is a lack of a single point of contact in the region, which leaves foreign partners uncertain about whom to approach for international cooperation.In conclusion, Adinova emphasized the need to:

  • Review and strengthen existing regulations and enforcement
  • Utilize new technologies to identify and remove content-related scams
  • Reduce coordination problems among government agencies and create data sharing intelligence among stakeholders

Given the cross-border nature of online scams, he also stressed the urgency of cross-border solutions, such as:

  • Establishing a joint task force to ensure tangible strategic alignment
  • Adapting and expanding the existing ASEAN cooperation framework
  • Creating a common taxonomy and adopting a harmonised approach

The discussion was also enriched by presentations from other international experts, including Prof. Dr. Qi Jun Kwong (Associate Professor, Hokkaido University), Prof. Park Kyung Sin (Professor of Law, Korea University Law School), and Ali Crawford (Senior Researcher, Center for Security and Emerging Technology).