Date published: March 9, 2016"That doesn’t mean shaming will always have the intended effect. There’s always a chance the public won’t latch onto a given case. And even if officials wanted to maximize the amount of shame, they don’t always know how to leverage social media and PR to rack up millions of views. However, unlike public shaming spurred on by private, often anonymous, individuals, shaming that’s sanctioned by law enforcement has “a whole other imprimatur of credibility,” said Danielle Citron, a University of Maryland law professor who studies online harassment.New Republic