Can Instagram moderate sexual health content in Arabic?
When it comes to social media reach and engagement, content can perform very differently depending on the perceived gender of its audience. In a recent experiment, I published two nearly identical videos—one for men, the other for women. The men’s version drew 15,000 views and 151 likes, while the women’s post reached just 7,000 views and 59 likes.
In another video intended for men, the analytics show 76,000 views, 739 likes, 126 comments, and 3,597 shares. Meanwhile, a video tailored for women reached 8,400 views, 94 likes, 28 comments, and 134 shares.