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Date published: July 5, 2018The New York Times"The experience illustrated how difficult it is to discover how companies may be tracking people on their televisions, which many advertisers see as the final frontier of consumer data. “When you’re thinking about buying a TV, you’re thinking about the resolution, the color depth, you think about the price,” said Jonathan Mayer, an assistant professor of computer science and public affairs at Princeton University and a former technology adviser at the Federal Communications Commission.