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META expanded advertising horizons

Meta has announced its promotion that has launched video displays on threads and a new placement option for roles in order to give the advertisers new opportunities to involve the audience.
This announcement was made in New York on May 8, 2025 during the company's Newfront presentation. In addition to the updates for threads and roles, META exposes new advertising formats on Facebook and Instagram.
The new video display format is now available worldwide. A limited group of advertisers is currently testing creative assets in 16: 9 and 1: 1 pages. These ads appear seamlessly between organic posts in the threads feed and mark a considerable step in the efforts of META to monetize the growing platform.
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Threads, which was launched by Instagram's team in response to changes to Twitter, has grown considerably and recently exceeds 350 million users. The commitment has also increased, with a time of 35% being spent on the app, which is partly due to improved recommendation systems.
Despite some user frustration, when image advertisements were first introduced at the beginning of this year, Meta notes that they moniture these tests closely and aim to ensure that advertisements are relevant and interesting. Users keep the option of skipping, hiding or reporting certain ads.
Although video ads are launched, Mark Zuckerberg, CEO of Meta, explained during a recent call to winnings that he did not expect to promote ads on threads in 2025.
For roles, Meta Trends Reels ads starts, a placement that brings advertising to some of the most popular reels on Facebook and Instagram. With this new option, advertisements can be connected to popular short videos, with either individual rollers or topical trend content aimed at.
Undoubtedly, this movement reflects Tikok's pulse core products and is seen as the latest efforts by Meta to monetize his short-term feed. The content of Reelen is often redesigned on the META platforms, with almost 4.5 billion reshares, an increase of 3.5 billion in the previous year.
Further ad innovations are new formats on Facebook and Instagram, such as brands to secure real estate in the header of the advertisement and to sponsor Facebook -Live content. Facebook Live Partnership ads that enable brands to increase live manufacturer contents and convert streams into sales channels represent the resurrection of Facebook Live advertising that Meta had previously stopped in 2022.
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In addition, Meta uses artificial intelligence (AI) for functions such as video expansion on Facebook roles. This AI-operated tool adapts the creative assets for video by generating invisible pixels in every frame to expand the aspect ratio. Meta describes this as a more urgent and local experience and quotes it as an example of how AI can improve creativity.
Apart from these most important advertising positions, Meta Instagram's Creator Tools on Facebook and enables brands to increase user -generated content and carry out partnership ads, a function that is already available on Instagram. In addition, META opens trends for advertisers on the Creator Marketplace from Instagram and offers access to real -time data to user discussions for the relevant campaign creation.