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Date published: October 15, 2018Gizmodo"“Do Not Track could have succeeded only if there had been some incentive for the ad tech industry to reach a consensus with privacy advocates and other stakeholders—some reason why a failure to reach a negotiated agreement would be a worse outcome for the industry,” said Arvind Narayanan, a professor at Princeton University who was one of the technologists at the table. “Around 2011, the threat of federal legislation brought them to the negotiating table. But gradually, that threat disappeared.