What is state advertising, and why is it such a big problem for media freedom in Europe?
By Iva Nenadić, Research Fellow at the Centre for Media Pluralism and Media Freedom
One of the four specific objectives around which the proposal for a European Media Freedom Act (EMFA) is articulated, is “ensuring transparent and fair allocation of economic resources in the internal media market by enhancing transparency and fairness in audience measurement and allocation of state advertising”.
