NRI 2023: Interview with Karim Michel Sabbagh, Managing Director, E-Space, Europe and Middle East
Building trust is a crucial part of technology deployment and adoption, particularly for disruptive technologies. What are some best practices for companies?
Companies can markedly build trust in their disruptive technologies by engaging with early adopters to ideate, test use cases, and develop a better understanding of adoption enablers and inhibitors. This can take the form of a customer advisory council for B2B technologies or an early adopter group for B2C applications.
